Managing The Brand Called You
In their book, Managing Brand You, authors Jerry S. Wilson and Ira Blumenthal offer some excellent personal branding tips built around the idea that says your brand is: PROMISE + EXPERIENCE = RELATIONSHIP. Your brand is your promise to a specific person or group that is based on their actual experience with your brand. Many people try to be all things to all people. When doing this, you may be meeting some of the needs of a lot of people, while not meeting the needs of those who really matter. Ultimately, you want to become a brand that people must have. You want to create such a strong personal brand that others insist on working with you. You become invaluable because of the loyalty you create based on the skills you deliver and the value you provide.
